The Visionaries Behind Truvelop
How an Award-winning sports broadcaster and an HR superstar built a mobile employee review tool that would revolutionize everything.
Our Story
It Began with a “Sliding Scale”

Broadcaster Gerry Sandusky and HR legend Lisa First-Willis created Truvelop by leveraging the sports evaluations process for real time employee reviews.
Truvelop traces its roots back to a conversation that co-founder Gerry Sandusky had at the kitchen table with his father, John Sandusky, a long-time NFL assistant coach.
“Do coaches really treat all their players the same?” Gerry asked.
“Not the good coaches,” his father replied.
“What do they do?”
“They give the players who help them win more latitude, more input, more flexibility. The players who either can’t or don’t help you win get less latitude, input and flexibility. It’s a sliding scale,” John Sandusky explained.
The phrase “sliding scale” stuck with Gerry.
Years later as a broadcaster, the play-by-play voice of the Ravens and a communications consultant, Gerry set out to figure out the scale. He interviewed dozens of coaches, scouts, general managers. He spoke with team owners and front office members, collecting their input on how they evaluated and developed talent.
A conversation with a friend and successful business owner convinced Gerry to expand his view of the project to include the business community.
Gerry listened to the input of managers, vice-presidents, HR directors, business owners, board members, and employees in multiple industries around the country all centering around the shared pain and frustration with employee evaluation and talent development. Those conversations produced the rudimentary algorithm that grew into Truvelop, a modern performance management tool.


Lisa grew up as the daughter of a talented and tough union negotiator in Akron, Ohio.
Thousands of test cases, academic research and validation, and customer feedback led to solution through alpha and beta testing and into its introduction to the marketplace in 2019.
Our Team
We Focus on delivering you the best resources possible to help you improve your people, teams, and organization.
Leadership

Andrew Gibson
CHAIRMAN

Lisa First-Willis
PRESIDENT AND CEO

Jim Trimarco
BOARD OF DIRECTORS

Greg Moran
Board of Directors

Ira Grossman
Board of Directors

Doug Goeke
Board of Directors
Technology, Sales, and Customer Success

Joey McCord
Product and Engineering

Juliana Withers
Customer Success

Barrett Hennessey
Sales and Strategic Partnerships

Isabelle Clavelli
SOCIAL MEDIA & MARKETING INTERN
Advisors

Kim Shanahan
CEO & Founder accelHRate

Tim Hodge
LEGAL COUNSEL

David Noel
CEO of MOI INC.

Dan Burpee
FINANCIAL ANALYST CONSULTING

Gerry Sandusky
CO-FOUNDER

John Dinkel
BUSINESS DEVELOPMENT

Bob Barry
BUSINESS DEVELOPMENT