A company’s internal communication strategy is an important component of employee engagement. However, according to an article by Workforce, “60 percent of companies don’t have a long-term internal communication strategy.” With one month before the new year, here are a couple tips for building a strong internal communication strategy for 2021:
- Promote transparency: With so many workplace challenges today, transparency is more important than ever before. Delivery of frequent, open, transparent communications is a proven way to boost engagement and build trust across an organization. In fact, “85% of employees said they’re most motivated when management offers regular updates on company news. Employee awareness of company goals and challenges accompanied by a clear definition of their role, leads to motivation.” Furthermore, “74% of employees feel as though they are not made aware of important information and news within the company they work for.” (Trade Press Services) To ensure that your employees are not a part of that 74%, adjust your communication strategy to include frequent updates on corporate strategy, mission, achievement of goals and progress consistently throughout the year.
- Encourage real time feedback: Communication strategies encompass more than just corporate communications. Consideration should be given to the way managers and employees communicate too. Look for ways to encourage real time feedback. Truvelop has created a Spark feature that promotes the delivery of real time feedback in the moment when it counts. Spark can be used for constructive feedback, recognition or praise, document interactions or reinforce certain behaviors. Spark mobile is a quick and easy way to comment on an employee’s work performance and can delivered via email, by SMS text as well as in app.
- Find the right communication tools: Whether work is in person or remote, finding tools to facilitate communication across the entire workforce is needed. With many companies shifting to telework, utilizing technology to disseminate corporate communications is on the rise. Using an online platform can help save time by reaching multiple employees at once regardless of work location. Popular communication platforms such as Truvelop’s Slack and Teams allow for instant messaging and multiple conversation threads to occur simultaneously.
Looking for ways to boost your internal communication strategy and expand beyond traditional corporate communications? Truvelop provides managers with multiple tools that enable consistent, real time and effective communication with team members, no matter where they are working. It’s not too late to rethink your performance management and development strategy for 2021 to ensure internal communications are covered.
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