Meet the Team

Meet the tenured HR and technology professionals, the visionaries who created Truvelop to solve the employee review problems and help managers build stronger teams.


We focus on delivering you the best resources possible to help you improve your people, teams, and organization.

We believe Truvelop transforms culture by increasing the insight and interaction between managers and the people and teams they manage. We build everything around improving that resource and that process.



Meet the tenured HR and technology professionals, the visionaries who created Truvelop to solve the employee review problems and help managers build stronger teams.

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Andrew Gibson


Andrew Gibson changed Truvelop's course from an online tool with impressive features to a fast-growing company with a bold vision. The former chairman of the global airline food service giant Gate Group, Andrew also spent seven years at the legendary management consulting firm McKinsey & Company. Andrew received his bachelor's degree at the University of Canterbury in Christchurch, New Zealand before earning his Masters and Ph.D. in civil engineering at Cal Tech.

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Lisa First-Willis

President and CEO

A recognized professional in HR strategy development and employee and labor relations, Lisa has 20+ years of experience working with companies in the airline, gaming, hospitality, healthcare, technology and manufacturing industries. She received a B.A. in International Relations from the College of Wooster in Ohio and studied at Johns Hopkins University and the University Stendhal in Grenoble, France. In 2017, Lisa co-founded Truvelop with Gerry Sandusky.

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Joey McCord

Chief Technology Officer

Joey McCord oversees all aspects of product development and technology for Truvelop. McCord was previously with ICX Media, Inc., as co-founder, COO and CPO. He brings product and technology expertise and leadership experience from several successful startups, including Baltimore-based Millennial Media. A graduate of Virginia Polytechnic Institute, McCord received his MBA from George Washington University.

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Gerry Sandusky


The play-by-play voice of the NFL's Baltimore Ravens and TV broadcaster for the past 35 years, Gerry Co-Founded Trigger Transformation, LLC, the parent company behind Truvelop, with Lisa First-Willis in 2017. The resource and the company grew out of Gerry's exposure to the success of micro-evaluation and micro-feedback approaches used in pro sports.


Sales & Marketing

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John Dinkel

VP of Business Development

John has over 25 years of experience in business development, sales management and operations, and has worked in leadership roles at numerous organizations around the Mid-Atlantic. Prior to joining Truvelop, John was the president & publisher of the Baltimore Business Journal.

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Bob Barry

VP of Business Development

Bob Barry brings 35 years of leadership experience. For the past 12 years, he served as COO and since 2012 as CEO of The Greene Turtle Franchising Corporation, a chain of more than 40 sports-themed bar and grille restaurants.


Abby Caracio

Account Executive

Abby is a graduate of Penn State with a strong background in sales. She came to Truvelop from Robert Half where she provided clients with technology experts to help them complete projects on time and under budget.

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Zack Sandusky

Sales Manager

A graduate of the University of Louisville, Zack’s professional background includes working for the tech company Eventbrite as a sales development rep. A self-proclaimed NFL draft nerd Zack developed his own talent evaluation techniques and process which helped to influence the development of Truvelop.



We wear many hats, but all of them are designed to improve our customers' experience.


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Gavin Dinkel


Gavin's passion to deliver excellent customer service can be seen in every aspect of his performance. Gavin is currently pursuing a Bachelor of Arts in English at Towson University. If Gavin’s not in the office or studying hard, you’ll find him at the Sidebar in downtown Baltimore--and when we find him there we usually remind him he should be at the office or studying hard.


Antoinette Baxter


Antoinette is a senior at the University of Baltimore. She is majoring in Psychology with a minor in Business Management and has an eye toward getting a master’s in Industrial-Organizational Psychology. She has worked in customer service for almost eight years and has a passion for motivation and leadership.



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Bill Assaad

Interim Chief Financial Officer

A finance and business strategy professional for more than two decades, Bill's span of experience reaches around the world from the United States to Europe to the Middle East. Bill has served as vice president of financial planning and analysis at Millenial and director of financial planning for Gate Gourmet.

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Tim Hodge

Legal Counsel

Tim is the Managing Partner of Nelson Mullins Baltimore office. He provides outside counsel for businesses in the Mid-Atlantic region and beyond. Tim focuses much of his time on complex transactional matters that often prove crucial to a company's growth, evolution, or exit strategy.

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David Noel

CEO, MOI Inc., Truvelop Advisor

David has over twenty-five years of experience in the office interiors world. As an early investor, David has provided thoughtful guidance and advice to the Truvelop team and provided incubator office space at MOI as Truvelop began to grow.

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Dan Burpee

Financial analyst consulting

Dan is a strategy-minded executive with a 20-year portfolio of success building road maps to significantly enhance bottom lines through financial analysis, project management, and financial modeling. Dan helps the Truvelop team develop projections and tools like the pricing tool which helps customers have a clear understanding of cost and return.