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Meet Our Team

Meet the tenured HR and technology professionals, the visionaries who created Truvelop to solve the employee review problems and help managers build stronger teams.

We focus on delivering you the best resources possible to help you improve your people, teams, and organization.

We believe Truvelop transforms culture by increasing the insight and interaction between managers and the people and teams they manage. We build everything around improving that resource and that process.



Meet the tenured HR and technology professionals, the visionaries who created Truvelop to solve the employee review problems and help managers build stronger teams.

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Andrew Gibson


Andrew Gibson changed Truvelop's course from an online tool with impressive features to a fast-growing company with a bold vision. The former chairman of the global airline food service giant Gate Group, Andrew also spent seven years at the legendary management consulting firm McKinsey & Company. Andrew received his bachelor's degree at the University of Canterbury in Christchurch, New Zealand before earning his Masters and Ph.D. in civil engineering at Cal Tech.

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Lisa First-Willis

President and CEO

Lisa is a career HR executive and recognized professional in HR strategy development, technology, employee engagement and labor relations. Lisa brings 25+ years of experience working with established companies and start-ups in the airline, gaming, hospitality, healthcare, technology and manufacturing industries in the U.S. and globally. She received a B.A. in International Relations from the College of Wooster in Ohio and studied at Johns Hopkins University and the University Stendhal in Grenoble, France. Lisa co-founded Trigger Transformation LLC (the parent company behind Truvelop) in 2017 when she left behind a successful HR consulting business to pursue her passion for HR technology and entrepreneurship.

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Kim Shanahan

Board of Directors

Kim is a recognized thought leader in the HR space and brings 25+ years of technology, management consulting, corporate strategy and executive search experience to the Truvelop team. Kim is CEO and Co-Founder of accelHRate, a top certified WOSB and executive search firm in the Washington DC metro area focused on placing Board of Directors and executives in Human Resources and Finance roles. She has partnered with hundreds of CEOs, Board Members and CHROs across multiple industries and geographies throughout her impressive career. Kim holds a B.S. degree with a double major in finance and communications from Virginia Tech where she participates in multiple Advisory Boards including Vice Chair of APEX Center for Entrepreneurship/Startup Hokies, President Sands’ National Capital Region Leadership Council, The Department of Management, and the Pamplin College of Business (PAC).

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Joey McCord

Advisor - Chief Technology Officer

Joey McCord oversees all aspects of product development and technology for Truvelop. McCord was previously with ICX Media, Inc., as co-founder, COO and CPO. He brings product and technology expertise and leadership experience from several successful startups, including Baltimore-based Millennial Media. A graduate of Virginia Polytechnic Institute, McCord received his MBA from George Washington University.

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Mike Anthony

Sr. VP, Revenue Generation

A motivational sales executive and leader with 25 years of experience, Mike builds strong team environments that promote integrity and trust. He holds a BS in Communications Media from Indiana University of Pa and has completed The Sales Leadership Program at The Wharton School's Aresty Institute of Executive Education. Mike is also a United States Marine Corps veteran who served in the First Gulf War in Operation Desert Shield & Storm.


Sales, Marketing & Customer Success

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Juliana Withers

Customer Success Team

Juliana is a Kenyon College grad and is currently earning her Master’s degree in Performance Psychology. Juliana has experience aiding growth and improving performance with a variety of teams, both in the athletic and business realms. She is passionate about developing these skills and building relationships with Truvelop’s broad user community. Juliana also hosts Truvelop’s bi-weekly User Community lunch and learn series where she shares best practices for managing performance and tips for maximizing the Truvelop App and its functionality.


Meryl Goeke

Customer Success Team

Meryl graduated with a degree in Global Development and a minor in Spanish & Latin American Studies from Queen’s University, Canada. Her work at a think tank in Amsterdam, NGO in DC, and Peace Corps Guatemala led her develop an analytic perspective, and with it the ability to assess proposed solutions. Meryl’s interests in data analysis and behavioral science add to her ability to provide exceptional support to Truvelop’s customers.

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Isabelle Clavelli

Social Media & Marketing Intern

Isabelle is a rising senior at Virginia Tech majoring in Public Relations with a focus in Marketing. She is a part of PRSSA where she facilitates social media outreach, curates PR campaigns, and develops customer relationships for multiple clients. Isabelle was also a brand ambassador for Facebook as she promoted their new extension through an Instagram digital campaign. She looks forward to applying these skills to Truvelop as she will be working with the marketing and social media teams.



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Bill Assaad

Interim Chief Financial Officer

A finance and business strategy professional for more than two decades, Bill's span of experience reaches around the world from the United States to Europe to the Middle East. Bill has served as vice president of financial planning and analysis at Millenial and director of financial planning for Gate Gourmet.

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Tim Hodge

Legal Counsel

Tim is the Managing Partner of Nelson Mullins Baltimore office. He provides outside counsel for businesses in the Mid-Atlantic region and beyond. Tim focuses much of his time on complex transactional matters that often prove crucial to a company's growth, evolution, or exit strategy.

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David Noel

CEO, MOI Inc., Truvelop Advisor

David has over twenty-five years of experience in the office interiors world. As an early investor, David has provided thoughtful guidance and advice to the Truvelop team and provided incubator office space at MOI as Truvelop began to grow.

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Dan Burpee

Financial analyst consulting

Dan is a strategy-minded executive with a 20-year portfolio of success building road maps to significantly enhance bottom lines through financial analysis, project management, and financial modeling. Dan helps the Truvelop team develop projections and tools like the pricing tool which helps customers have a clear understanding of cost and return.

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Gerry Sandusky


The play-by-play voice of the NFL's Baltimore Ravens and TV broadcaster for the past 35 years, Gerry Co-Founded Trigger Transformation, LLC, the parent company behind Truvelop, with Lisa First-Willis in 2017. The resource and the company grew out of Gerry's exposure to the success of micro-evaluation and micro-feedback approaches used in pro sports.

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John Dinkel

Business Development

John has over 25 years of experience in business development, sales management and operations, and has worked in leadership roles at numerous organizations around the Mid-Atlantic. Prior to joining Truvelop, John was the president & publisher of the Baltimore Business Journal.

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Bob Barry

Business Development

Bob Barry brings 35 years of leadership experience. For the past 12 years, he served as COO and since 2012 as CEO of The Greene Turtle Franchising Corporation, a chain of more than 40 sports-themed bar and grille restaurants.